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Caribbean Restaurant Identity Design

Client: Irie Mon Caribbean Cafe

Category: Branding

Applications: Illustrator, Photoshop, Indesign, Procreate

Components: Brand Identity, Applications

Objective: To design a fun and engaging brand identity that is reflective of a Caribbean restaurant and Jamaican food. The brand identity should showcase a consistent use of brand elements to display the vibrancy and flavors of Jamaican cuisine. 

Approach: Design a brand identity that included illustrated elements that work with the custom typography to portray the brand as warm, inviting and appetizing.

Store Front

Custom Type Design

Typography Breakdown

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Coasters

Familiar forms in Jamaican cuisine appeal to viewers emotionally. The illustrated elements can work locked up with type or placed around the typography.

Wall Art Application
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Apparel & Signs

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