Objective: Develop a modern and engaging brand identity that is reflective of Boise, Idaho characteristics and values. The brand should showcase a consistent use of Brand elements to communicate the youth and dynamisms the team possesses.

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Approach: The inspiration for the primary mark is sourced from the rare gemstone, the Star Garnet, that can only be found in Idaho, United States and India. The star-like pattern of the Garnet represents the overarching story behind the brand “Women from different walks of life have teamed up to represent the Gem State on a national level”. Each line of the star overlaps to form a center which symbolizes a strength in numbers. 

 

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